Sensitive Choice

Sensitive Choice is a program that aims to educate people about the importance of managing their asthma and allergies. Developed by the National Asthma Council Australia over 10 years ago, the Sensitive Choice program was expanded to New Zealand through a partnership with the Asthma and Respiratory Foundation NZ to help our local community with allergen education. 

With millions of Australians and New Zealanders that suffer from asthma, and one in three of us suffering from allergies, it’s important to find ways to reduce triggers that can impact our daily lives. To make life a little easier, the Sensitive Choice® butterfly helps people identify products and services that could be better choices for people with asthma and allergies.

Sensitive Choice works with a wide range of products that are present in our daily environments and we’re proud to have their approval for our underlay. Our approved underlays have been tested and verified by a panel of prominent medical experts, so you can feel confident when purchasing our products. 

Doesn’t it make sense to make every breath the best it can be? Make a Sensitive Choice.